Music Blog Post

For the music marketing project my genre was pop. We named our group “Romant!c Di^ision,” as the name bestowed a greater hidden meaning. The main message of our band is to stop looking in the past, move on and begin looking towards the future. This concept was embedded in our band by having each member containing a tattoo of two parallel arrows facing opposite directions from each other. The arrows help represent  the symbolic meaning of the band’s idea and were heavily enforced by showing it in the music video, in the social media pages, in the website and merchandise. Not to mention, that if you connect the exclamation point and the arrow from the band’s name, it creates an arrow facing forwards. We chose to develop the brand of our band by incorporating an easy accessible website that enabled our fanbase to get daily updates about the band and be able to reach them easily. Our website also allowed the fans to enter their emails so they can reach the band directly and can receive constant updates of upcoming gigs or information about new song releases. Another form that we chose to develop our band was through creating social media platforms. Through promoting our band throughout platforms such as Instagram, FaceBook, Twitter, Snapchat, etc. We help achieve the attention of our main target audience. In Instagram, there is a current option that enables the user to use his or her page as a business profile and allows you to promote your work or ideas by popping up as ads on other user’s account. For our band, we did this so Instagram users, while using the app, can stumble across things about our band and click on it if they are interested. Once they clicked on our instagram page, there they have access to our website and all of our information. Not only does this work as a way to develop our brand, but it is also a very practical marketing strategy. Some marketing products that we included for our band were merchandise and online accessibilities. For example on Snapchat, we created/developed a snapchat filter, which are being used constantly amongst teenagers and millenials, which is our main target audience, and this allowed them to hear our music while playing with a silly filter.

This helped promote our band through the use of propaganda and helped spread the word about our music. On Instagram, we also created a kind of bar code like, that when scanned, the user gets immediately located to our instagram page and there can discover/find out all there is to Romant!c Di^ision. Our band is mainly focusing on creating a fanbase and starting off local so, the idea was to print out flyers or stickers and put them throughout the city or hang them up in local restaurants therefore, to reach the attention of potential fans. This form of propaganda helps create a strong local fanbase and helps the band in becoming more popular. Another thing we created for marketing purposes was merchandise. On our website there is access to all possible merchandise and fans can see what it looks like from all perspectives. We incorporated shirts, hoodies, vinyls etc. to help reach our target audience as these possessions have become popular among adolescents. Throughout this project, I learned that time management is very important, as is a band's marketing techniques. The way your band markets/promotes itself is everything and influences the success and popularity of the band.